What are the Public Screening Guidelines for CWC 2019 ?

ICC Business Corporation FZ LLC (IBC) , a company incorporated under the regulations of the Dubai Creative Clusters Authority is a wholly-owned subsidiary of the International Cricket Council Limited and was incorporated by the ICC and is sanctioned by the ICC to organise the Event and to exploit all commercial rights pertaining to the Event throughout the world.

An event is considered a Public Screening Event if at such event any broadcast coverage of CWC 2019 is made available for exhibition to, and viewing by, an audience (whether members of the general public or otherwise) at the facilities of organisations not primarily engaged in the business of exhibiting live sporting events or other commercial entertainment (including but not limited to educational organisations, community centres, libraries or governmental facilities). A licence is required for all Public Screening Events. Licensees of Public Screening Events are required to pay a fee for the appropriate licence in accordance with the fee structure. The fee structure is set out in clause 12 of ICC guidelines for Public Screening Events for the ICC Cricket World Cup 2019. All copyright and intellectual property rights associated with the CWC 2019, Matches and the Live Feed are exclusively owned by IBC and protected by law.

Spectator capacity         Fee per Match (US$)
Less than 1,000                  1,000
1,000 – 2,000                        2,000
2,001 – 5,000                        4,000
5,001 – 9,999                        8,000
More than 10,000              14,000

A Licensee is considered to stage a Public Screening Event if (a) a direct or indirect admission fee is charged for entry to the Public Screening Event (b) sponsorship or other commercial rights of association are exploited in relation to the Public Screening Event and/or (c) in any other way commercial benefit is gained as a result of the staging of the Public Screening Event.

Access to Broadcast Coverage

The Licensee shall be required to use the Live Feed for their Public Screening Event (IBC shall review any requests to use the Live Feed from a relevant local broadcaster on a case-by-case basis). The Licensee is responsible for arranging access to the Live Feed from BT Tower and/or AsiaSat and shall bear all costs in relation to such access.

Exercise of Public Screening Rights

The Licensee must transmit ball-by-ball audiovisual coverage of play in Matches on a live basis and without interruption. Delayed and repeat transmissions are strictly prohibited.
The Live Feed will begin 30 minutes before the start of the Match (unless advised otherwise) and will include ICC billboards, opening and closing sequences, break bumpers, sponsor TVCs and on-screen credits for transmission by the Licensee.

The Licensee must transmit the Live Feed without interruption from its commencement until its end (which shall be within five (5) minutes of the conclusion of any post-Match presentation (or the closing ceremony in the case of the CWC 2019 Final). The Licensee shall not alter, manipulate or tamper with and/or authorise any third party to alter, manipulate or tamper with the Live Feed by means of any insertions (crawlers, tickers, squeeze backs) or any other alterations of any nature.

Any on-screen credits for ICC Sponsors or promotions for ICC digital assets incorporated into the Live Feed must not be obscured or replaced with any other content by a Licensee. The Licensee acknowledges that any licence granted in respect of the Public Screening Event may not be transferred or assigned to any other person.

Security Plan for the Screening 
The Licensee must submit a security plan to IBC which outlines the measures in place to safeguard members of the public and the reputation and intellectual property rights of

The security plan must outline measures in place to detect and respond to:
• any article that is offensive, dangerous, hazardous and/or illegal or that may be used or that may be expected to be used as a weapon or a missile or that may compromise or otherwise interfere with the enjoyment, comfort or safety of (or pose a hazard to) any person or security at the location;
• narcotics (other than those prescribed by a registered medical practitioner);
• banners, placards, leaflets, signs or other materials, items, objects or clothing displaying political, religious, offensive or race-related messages, slogans or images or promotional or commercial identification or messages;
• any tripods or commercial video camera equipment whatsoever (whether or not for personal use); and
• digital piracy in any and all forms



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